It’s good to recognize the talent that keeps your work fresh and your spirits up. That’s why today we’re happy to announce the promotions of Ashley Dillon and Rob Doerzbacher. Continue reading
Can’t You Just Smell the Brand Revitalization?
Google went all out on April Fools’ Day this week and we give them kudos on the extensive work and creative approach it took to make us believe Google Nose was real. Or is it? Continue reading
Revitalizing Catholicism: A Marketer’s POV
Every two to three decades we get to see the Catholic church reinvent itself with the arrival of a new pontiff, but never has it been in such dramatic fashion as we witnessed last week. Now with the world watching, Pope Francis is staring down the rebranding opportunity of a lifetime.
The New Faces at Woodbine (some crazier than others)
Three incredible talents are lighting things up at Woodbine this month. Please join us in welcoming (from left), Katie Chaklos, Mike Looper and Elizabeth Nichols. Continue reading
Intern-alizing the Assignment
Woodbine recently participated in Wake Forest University’s Marketing Summit – our media director as a panelist and our CEO as a Case Competition judge. The whole “case” thing is fascinating and I wanted to write about it but I was slammed when the urge hit me. So I asked one of our interns to take a stab at a blog post. After a couple hours he emailed me with some thoughts on the matter, and his email is brilliant. Continue reading
Elizabeth Brings the Energy to Woodbine
Today we welcome another bright star into the Woodbine galaxy. Please say hello to Elizabeth Nichols, our newest Account Executive. Continue reading
A little sleight of hand from Fruit of the Loom HD.
It’s not magic. But we wouldn’t blame you for thinking that the print quality that comes with the new Fruit of the Loom HD collection is some sort of illusion. That’s the story behind our new campaign to promote this extraordinary apparel line. Continue reading
Peter Mitchell to Judge Final Round Effie Awards
Our President and CEO, Peter Mitchell, is heading to NYC today to judge the annual Effie Awards for the 8th time. This year he will be judging the final round of entries, which takes place February 14-15. Continue reading
Girls Will Be Girls
Most Girl Scout ads speak to parents, encouraging them to sign their daughter up. We found out from a local troop recently that instead of their parents insisting on it, they’d be more inspired to become a scout if there was advertising that spoke to them on their turf. Continue reading
Woodbine Client Roster Grows by Two
We are very excited to announce our marketing partnerships with Polivka International and S&N Communications, two great companies seeking a revitalized marketing approach to fuel growth. Continue reading