Yearly Archives: 2010
Happy Anniversary Woodbine!!
We celebrated 25 years in this crazy business Saturday by inviting 700 of our closest friends to a free Ahn Trio concert, which absolutely rocked. You can see a bunch of photos on our Facebook page, but here’s a great one of our founder, Maureen Hall, with the Ahns.
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Woodbine Turns 25!
WINSTON-SALEM, N.C. (November 22, 2010)
In 1985, Maureen Hall opened a one-woman graphic-design shop just a few miles away from the Stevens Center. On Saturday, she stood on the stage in that historic theatre with business partner Peter Mitchell, Woodbine’s President & CEO, and thanked friends, relatives, current and former employees, business associates and community leaders whose lives have touched Woodbine in one way or another over the past 25 years.
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Creating Healthy Environments
We recently added the North Carolina Department of Health and Human Services to our client roster. We have a very cool assignment ahead of us: Create a movement that will lead to fitter, healthier communities.
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Prelude to a Trend
Here’s a short post by a Fortune writer in the Daily Dog about Harley’s business problems. It’s a simple but telling article, and more stories like this are on the horizon. As Boomers’ tastes change, the companies that thrived on their purchase power since the 80s will be forced to make risky but necessary shifts in strategy.
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Meet Mortgage
Woodbine is introducing several characters to cable viewers in North Carolina this summer. As part of a new TV campaign for Piedmont Federal Savings Bank, we are highlighting the bank’s 107-year history of safe & secure lending through the experiences of a damsel in distress named Mortgage and a couple of hapless fellas named Ira and Mr. Checking.
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Bring Us the Big Brands
Across the Carolinas, and possibly the country, all eyes will be on Winston-Salem today. The governor, our mayor, the council and local business leaders will join “http://www.cat.com”>Caterpillar officials and announce the company has selected our fair city as the site for its new production facility.
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Old Spice, New Success
After watching the “Best Commercials of 2009” segment recently on the Today Show, it’s clear that Old Spice has reached the pinnacle of its brand revitalization effort.
Can brand revitalization happen exclusively online?
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In the absence of any offline marketing support — no print, no TV, no event sponsorship, no direct mail, no new products, nothing outside of activity in the digital space — can a struggling or dead brand be brought back to life?
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Woodbine Promotes Three*
WINSTON-SALEM, N.C. (May 27, 2010)
*Brand Revitalization agency, Woodbine, announced today the following promotions:
Matt Mason has been promoted to Associate Creative Director from Copywriter. Matt joined Woodbine in 2007.
Renee Kidd has been promoted to Senior Art Director from Art Director. Renee joined Woodbine in 1999.
Linda Rosa has been promoted to Production/Technology Manager from Production Manager. Linda joined Woodbine in 1993.
Woodbine Announces Three New Hires*
WINSTON-SALEM, N.C. (May 17, 2010)
*Brand Revitalization agency, Woodbine, is on the move, announcing today the hiring of three new talented marketers.