Monthly Archives: January 2010
Woodbine Launches Revitalized “Total Care” Campaign
WINSTON-SALEM, N.C. (Jan. 29, 2010)
*Brand Revitalization agency, Woodbine, and client, High Point Regional, a privately held company that provides world-class inpatient and outpatient care for North Carolina’s Triad and surrounding communities at High Point Regional and other major healthcare facilities, announce the debut of a new creative campaign in February.
Why Harley Will Survive
Woodbine’s Hope Bristow has been part of the Harley-Davidson scene forever. She and her husband both ride beautiful, shiny, loud Harleys. Hope liked the recent blog about Harley’s hard times but questioned why we’d show a broken down bike. So in her honor, and since she provided the photo, here’s a good bike.
The Economy Slaughtered the HOG
I don’t normally steal headlines outright, but I heard a guy say this on the radio on Friday and loved it. Harley-Davidson reported that sales have tanked and that 2010 would be another tough year. Here’s a quick overview from Business Week‘s “Earnings Preview: Harley-Davidson to report 4Q“:
BY THE NUMBERS: On average, analysts polled by Thomson Reuters expect a loss of 32 cents per share on $764.4 million in revenue.
ANALYST TAKE: William & Blair analyst Sharon Zackfia estimates that Harley will report a 50 percent decrease in motorcycle shipments during the quarter.
Ouch.
Woodbine Hires Director of Media and Brand Engagement*
WINSTON-SALEM, N.C. (January 26, 2010)
*Brand Revitalization agency, Woodbine, announced today the hiring of Jenifer Smith as Director of Media and Brand Engagement. Smith previously was Vice President, Research & Media Director at Corder Philips in Charlotte, N.C.
Peter Mitchell Keynote Speaker
Woodbine President & CEO, Peter Mitchell, is speaking today at a small-business program hosted by The City of WS & WS Chamber of Commerce.
“A View from the Rough: Marketing Lessons Gleaned from a Celebrity Endorser’s Fall from Grace”
Thursday, Jan. 7
3-4:30 pm (one hour presentation, 30 minutes Q&A)
101 N. Main Street, Winston-Salem