Monthly Archives: June 2010
Old Spice, New Success
After watching the “Best Commercials of 2009” segment recently on the Today Show, it’s clear that Old Spice has reached the pinnacle of its brand revitalization effort.
Can brand revitalization happen exclusively online?
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In the absence of any offline marketing support — no print, no TV, no event sponsorship, no direct mail, no new products, nothing outside of activity in the digital space — can a struggling or dead brand be brought back to life?
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