Yearly Archives: 2011
It’s Time to Celebrate: Each Other
For the 10th year in a row, the Woodbine team paused for a few minutes to celebrate our greatest asset: one another. Each December, employees participate in the i2i Awards—a process by which we nominate those colleagues that we feel most thoroughly represent Woodbine’s core values of Impact, Ideas, Interaction, Intensity and Integrity. Please join us in congratulating our winners, a truly remarkable collection of individuals from a truly remarkable team. Continue reading
Woodbine Names Kriofske Director of Marketing
WINSTON-SALEM, N.C. (December 5, 2011) – Brand Revitalization agency, Woodbine, announced today it has named Kris Kriofske as Director of Marketing to lead all Woodbine external marketing and new business development. He will also oversee Woodbine public relations efforts on behalf of current clients. This is a new position at the agency that recognizes the importance of cultivating and growing the Woodbine brand in the eyes of current clients, new prospects and key influencers. Continue reading
Dig. Drop. Done. Day at Woodbine
Adding Google+ to Your Revitalization Toolbox
Last week Google made a predicted splash by launching brand pages for its social platform, Google+. Like Facebook Pages, brand pages give companies and organizations the opportunity to connect with customers, foster brand loyalty, and so on and so forth. Unlike Facebook Pages, however, brand pages are tied directly to Google’s massive search database. They’re accessible by anyone, with or without a Google+ membership, and they feel like a natural fit for corporate entities. Indeed, the greatest opportunities on Google+ may be realized by companies — not individuals.
Woodbine Welcomes New Account Director
Brand Revitalization agency, Woodbine, announces today it has hired Victoria Kearns as an Account Director. Victoria will lead several key accounts at Woodbine, including Lowes Foods, Ekornes home furnishings and the agency’s Fruit of the Loom B2B account.
Target Obsession: A Recipe for Disaster
Standing at my desk, watching our social media manager eat cold Burke Street pizza left over from a recent company meeting, I’m reminded of the delicate nature of targeting in the world of brand revitalization.
What Inspires You?
Happy Halloween from the Woodbine Zombie Hoard
Digital Director Bolsters Web, Mobile & Social
WINSTON-SALEM, N.C. (Oct. 27, 2011) – Woodbine*, a brand revitalization agency, announced today that it has not only added a new member to its varied and dynamic team, but that it has advanced its branding and communications capabilities in the areas of web, social and mobile. Continue reading
New Rules for an Evolved Social Strategy
It’s noisy out there. The social sphere is a cacophony of sound, made up of hundreds of millions of users and brands all vying for personal attention and individual recognition. For every belief that remains unchanged since social media’s initial boom, there are beliefs that have been challenged, rewritten, or completely disproven. Continue reading