Monthly Archives: February 2012

Taking a Leap with Facebook’s Timeline

You may have heard that Facebook decided to celebrate the day for taking chances, ignoring risks and leaping head-first into new opportunities by announcing that brand pages will now have the option to switch their visual format to Timeline, a somewhat-controversial-though-widely-accepted layout that allows you to chronicle your life (even your pre-Facebook life) with greater efficiency. The notion that this efficiency is now capable of revitalizing the digital lives of brands is one that, well… Ok fine, I’ll say it: fills us with girlish glee. Continue reading →

I See You.

Ever been to a Denny’s at 2:00 a.m? Yes you have don’t lie.

You might not remember the debauchery that preceded your need to order recuperative food stuff at questionable hours, but you might remember executing your fine gastronomic decision-making with the simplest of gestures: pointing lazily at a photo.

No, it isn’t the most elegant example of our visually-fixated culture, but it is a demonstrative one. Also, it’s funny. I heard you chortle. Continue reading →

Magnum POTUS

My favorite president brand is Ronald Reagan. I was not a fan while he was in office, and am not sure how much I am now because there are still some things he did that I didn’t agree with, but as far as a legacy that millions of people still hold in the highest regard, Reagan is hard to beat. Every president is remembered for this and that, but Reagan gets “The Eighties” in his library. The fall of communism, the rise of fajitas, bands like Yaz, U2 and Run-D.M.C., parachute pants, “Thriller.” It all happened on Ronnie’s watch. It happened because of unprecedented prosperity. Whether you did well under trickle-down economics or got swallowed by its tide, Reagan’s impact was enormous. You can make the case for the strength of any presidential brand over another, but this is how I see it and I’m sticking to my guns because I’m American, it’s President’s Day, and Obama, for now, still says I can.

(While my role is in marketing, I remain a journalist at heart and therefore retain the right to be politically nebulous.)

Send Us to Techweek

The Techweek Conference is a veritable new kid on the block in the world of technology tradeshows, but in 2011, it successfully connected hundreds of startups and established companies with government officials and international technology leaders. This year, the show represents a convening of great thinkers from both technology and media realms, and with your help, Woodbine could be chosen to join the lineup of speakers and advisers that will be sharing insights and experiences in Chicago this June. Continue reading →