The creative strategy for the launch was simple: help consumers see that North State Communication‘s new ultra-fast internet service is super fast. Seriously super fast. Like cheetah-with-a-rocket-on-his-back super fast. The result, a Best in Class Award from the Broadband Multimedia Marketing Association.
Big thanks to North State for their partnership in making this launch, a part of their overall brand revitalization effort, a success. Be sure to check out the work, and here’s their release announcing the news:
NORTH STATE COMMUNICATIONS’ ULTRA FAST INTERNET CAMPAIGN WINS TOP NATIONAL AWARD
Broadband Multimedia Marketing Association Selects “Plex Blitz” as Winner of Best in Class Award
HIGH POINT, NC, May 10, 2012 – North State Communications announced today that is was awarded the top award for marketing excellence by the Broadband Media Marketing Association (BMMA) for its 2011 Plex “Blitz” campaign.
The campaign was created to showcase North State’s new ultra-fast residential Internet speed, Plex Blitz. Plex Blitz offers blistering speeds up to 80 Mbps uploads and 30 Mbps downloads, making it the fastest residential Internet service in the Triad. The service was created to address the explosion of rich media content on the Internet, which has created a demand for faster speeds among mainstream Americans.
“Plex Blitz is an exciting product designed for Internet enthusiasts,” said Royster Tucker, III, North State Communications’ COO. “In addition to Blitz’s ultra-fast speeds, what’s fascinating is that the Internet enthusiasts are now you and me – everyone who goes online. Anyone who wants to enjoy their time on the Internet more appreciates faster upload and download speeds,” he said. “So we were happy to continue our tradition of bringing the fastest speeds to our community and wanted imagery that demonstrated the thrill of enjoying that unbridled speed while having a little fun at the same time. We think this campaign captures those qualities, and we’re honored to be acknowledged by the BMMA.”
The campaign features Plex “Blitz”, a cheetah with a rocket tied to his back, and the headline “Nope. Blitz is faster”. The ads review many of the things you can faster online with the service. In addition to print ads and outdoor boards showcasing “Blitz”, the campaign included radio spots, direct mail and fulfillment packaging.
“In a category loaded with information, technical jargon and claims, the power of a simple, inviting visual image is what delivers the most impact in North State’s message,” said Peter Mitchell, president & CEO of Woodbine, the advertising agency and creative force behind the cheetah ads and logo.
The award was presented to North State Communications at the BMMA’s Annual Meeting in Las Vegas on March 19th. “Each year the BMMA recognizes teams and companies that demonstrate innovation or excellence in marketing broadband services,’’ said Ellis Hill, President of ResearchFirst, Inc., the BMMA’s operational firm. “This year’s selection committee was unanimous: the Blitz campaign demonstrated the best in class for broadband marketing by illustrating a fresh enthusiasm for the broadband experience.”
Plex Blitz is available in limited areas of High Point and Thomasville. To see if Blitz is available in their area, residents may call 336-886-PLEX.
About North State Communications One of the nation’s top 15 largest communications companies, North State Communications (NSC) provides the preeminent Internet, voice, wireless, data and advanced television services to businesses and consumers in the Piedmont Triad region of North Carolina. NSC’s Plex Advanced TV and Broadband Internet services are backed by the area’s most advanced fiber optic network. The company’s unique blend of superior technology and service delivery has made it one of the fastest growing telecommunications and home entertainment providers in the region. For more information visit: http://www.northstate.net.
About the BMMA The Broadband Multimedia Marketing Association brings together broadband marketing professionals from the Telco and vendor communities to share best practices, to learn about industry trends and services, and to increase positive awareness and usage of broadband communications. Formed in 2003, its charter is to advance the adoption and use of Telco broadband services in all market segments including consumer, business, and government. www.bmma.us