There I was. Lying on the floor. Gasping for air. “I can’t do it, I can’t do it, I just can’t…” Continue reading
This morning we read an article by Brian Miller, strategy director at Sense Worldwide and contributor to Fast Company. He argued that those who focus on branding above all else are at best misguided, and at worst wasting their company’s (or clients’) valuable time. He believes that brands are merely a by-product of a company’s offerings and the communication that accompanies them—that companies should focus on the product, and let the branding chips fall where they may. It’s a compelling argument, but it’s not without flaws. Continue reading
Summer. The air is warm, the breeze is steady, and everyone everywhere is relaxing into the softer pace of the year’s balmy months.
But not at Woodbine. We may be working more hours on the porch, but we have no shortage of projects, deadlines or experiences. Thus, we’ve invited four new interns to to the team. They’ve wowed us with their perspectives, enthusiasm and dedication, so please join us in welcoming these bright young minds as we meet our summer challenges, head-on. Continue reading