A little sleight of hand from Fruit of the Loom HD.

It’s not magic. But we wouldn’t blame you for thinking that the print quality that comes with the new Fruit of the Loom HD collection is some sort of illusion. That’s the story behind our new campaign to promote this extraordinary apparel line. 

Activewear wholesalers and t-shirt decorators depend on incredible print quality. And with Fruit of the Loom HD, they get exactly that. To demonstrate this point, our multimedia campaign features images of wild animals printed across the front of Fruit of the Loom HD shirts. Upon closer inspection, the animals are actually painted on human hands. It’s a compelling illusion that showcases the shirts’ most impressive feature. Proof that this new collection truly boasts more than meets the eye.


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