Category Archives: Revitalize Your Asterisk
Can’t You Just Smell the Brand Revitalization?
Google went all out on April Fools’ Day this week and we give them kudos on the extensive work and creative approach it took to make us believe Google Nose was real. Or is it? Continue reading
Revitalizing Catholicism: A Marketer’s POV
Every two to three decades we get to see the Catholic church reinvent itself with the arrival of a new pontiff, but never has it been in such dramatic fashion as we witnessed last week. Now with the world watching, Pope Francis is staring down the rebranding opportunity of a lifetime.
Intern-alizing the Assignment
Woodbine recently participated in Wake Forest University’s Marketing Summit – our media director as a panelist and our CEO as a Case Competition judge. The whole “case” thing is fascinating and I wanted to write about it but I was slammed when the urge hit me. So I asked one of our interns to take a stab at a blog post. After a couple hours he emailed me with some thoughts on the matter, and his email is brilliant. Continue reading
Girls Will Be Girls
Most Girl Scout ads speak to parents, encouraging them to sign their daughter up. We found out from a local troop recently that instead of their parents insisting on it, they’d be more inspired to become a scout if there was advertising that spoke to them on their turf. Continue reading
The Master Plan
Last week, a few lucky Woodbinians and PR professionals got an early glimpse at some BIG plans for downtown Winston-Salem at an event organized by Woodbine’s very own Director of Marketing, Kris Kriofske. Continue reading
Start Fresh with Fresh Goals
Melanie Haiken, a contributor for Forbes, wrote a honest article last week about five New Year’s resolutions you won’t keep. The big failure, the one that tops the resolution list every year, is “lose weight.” Little surprise there. But what’s great about her article is it gives alternate resolutions to help you reach the same goal. Marketers would do well to heed Haiken’s advice and apply it to their growth strategies.
Three Tips for Surviving Brand Revitalization
Do you have what it takes to give your brand a new life?
As the world has gotten more complicated, managing through chaos has become extremely profitable. The Harvard Business Journal regularly features the topic. Leadership institutes have increased programs around the subject. Specialty business books abound. It’s a fascinating topic. Perhaps because it’s so elusive. How do you reach a goal when obstacles are constantly put in your way? How do you gain control when your world starts to spiral? How do you get your brand back on top? Continue reading
Kicking Hyperbole to the Curb
The other day I was watching a rerun of the Modern Family episode “Hit & Run”. Protagonist Jay Pritchett was attempting to sell his interior construction services to a young executive, whose perspective on what he wanted in an office closet was…somewhat askew. Continue reading
Revitalization Begins With Them
Woodbine unveiled a new brand identity for the High Point CVB yesterday. In today’s High Point Enterprise coverage, Woodbine’s president and CEO, Peter Mitchell, isn’t quoted talking about the creative process as much as he is the community involvement. And for good reason. Continue reading
Looking for creative insights? Try the outside world.
In college, I wrote to a Famous Creative Director who served on our Board of Trustees. She agreed to meet with me and (I hoped) share her secrets to breaking into advertising. One spring afternoon, we sat on a bench outside the campus library, and our conversation went something like this: Continue reading