Category Archives: Woodbine News
The New Faces at Woodbine (some crazier than others)
Three incredible talents are lighting things up at Woodbine this month. Please join us in welcoming (from left), Katie Chaklos, Mike Looper and Elizabeth Nichols. Continue reading
Peter Mitchell to Judge Final Round Effie Awards
Our President and CEO, Peter Mitchell, is heading to NYC today to judge the annual Effie Awards for the 8th time. This year he will be judging the final round of entries, which takes place February 14-15. Continue reading
Girls Will Be Girls
Most Girl Scout ads speak to parents, encouraging them to sign their daughter up. We found out from a local troop recently that instead of their parents insisting on it, they’d be more inspired to become a scout if there was advertising that spoke to them on their turf. Continue reading
Woodbine Client Roster Grows by Two
We are very excited to announce our marketing partnerships with Polivka International and S&N Communications, two great companies seeking a revitalized marketing approach to fuel growth. Continue reading
The Master Plan
Last week, a few lucky Woodbinians and PR professionals got an early glimpse at some BIG plans for downtown Winston-Salem at an event organized by Woodbine’s very own Director of Marketing, Kris Kriofske. Continue reading
ColdPruf Is Ready
It warms the cockles of our hearts to announce that our base-layer client, ColdPruf, is set to unveil its new brand, and taking a bit of a tack from its traditional marketing. Continue reading
Meet the New Guys
We are happier than a model in a photo booth to welcome two local marketing stars to the Woodbine family: Daniel Wiggins and Jonathan Roten. Continue reading
Hey, It’s Steve!
We’re looking to one of Philadelphia’s brightest young marketers to bring fresh ideas to the Fruit of the Loom and Jerzees brands. Continue reading
Big Bulb Coverage
The Wall Street Journal published an in-depth story about the bulb industry last week. The full article, Flower Bulbs Put on a Show to Get Back Into Gardeners’ Beds, is now available online. There’s also a lovely slideshow to click through. Woodbine provided loads of industry data, and the Dig.Drop.Done creative campaign is prominently featured. It’s a nicely balanced piece of journalism and we couldn’t be happier with the exposure it brings to the category. Enjoy the read.
Revitalization Begins With Them
Woodbine unveiled a new brand identity for the High Point CVB yesterday. In today’s High Point Enterprise coverage, Woodbine’s president and CEO, Peter Mitchell, isn’t quoted talking about the creative process as much as he is the community involvement. And for good reason. Continue reading