The Wall Street Journal published an in-depth story about the bulb industry last week. The full article, Flower Bulbs Put on a Show to Get Back Into Gardeners’ Beds, is now available online. There’s also a lovely slideshow to click through. Woodbine provided loads of industry data, and the Dig.Drop.Done creative campaign is prominently featured. It’s a nicely balanced piece of journalism and we couldn’t be happier with the exposure it brings to the category. Enjoy the read.
You may remember that, back in January, we announced a three-year campaign designed to invigorate consumer demand for flower bulbs throughout North America. …No? Bet you couldn’t quite picture it. Or, if you could, you probably imagined it would begin and end with a sea of colorful photographs waxing philosophically about flower power. But you’d be wrong.