Welcome to the South, ladies and gentleman. Where people choose sweet tea over water, complete strangers act like they’ve known you for years and butter is a major food group. Imagine my delight when I stumbled across an article in Advertising Age entitled “Butter’s Back–Sales Rise as Consumers Seek Pure Ingredients”. Could it be? We’ve been saying it for years down here: butter is better. It’s the real thing–no substitutes, no artificial imitations. According to the article, butter sales totaled $1.5 billion last year, higher than both its competitors, margarine and olive oil. It doesn’t end there: predictions indicate that butter will grow volume sales by 10% in the next five years. It seems that consumers just can’t get enough. Why the sudden change of heart? It all has to do with being real. Continue reading →