Adding Google+ to Your Revitalization Toolbox

Last week Google made a predicted splash by launching brand pages for its social platform, Google+. Like Facebook Pages, brand pages give companies and organizations the opportunity to connect with customers, foster brand loyalty, and so on and so forth. Unlike Facebook Pages, however, brand pages are tied directly to Google’s massive search database. They’re accessible by anyone, with or without a Google+ membership, and they feel like a natural fit for corporate entities. Indeed, the greatest opportunities on Google+ may be realized by companies — not individuals.

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