Welcome to the South, ladies and gentleman. Where people choose sweet tea over water, complete strangers act like they’ve known you for years and butter is a major food group. Imagine my delight when I stumbled across an article in Advertising Age entitled “Butter’s Back–Sales Rise as Consumers Seek Pure Ingredients”. Could it be? We’ve been saying it for years down here: butter is better. It’s the real thing–no substitutes, no artificial imitations. According to the article, butter sales totaled $1.5 billion last year, higher than both its competitors, margarine and olive oil. It doesn’t end there: predictions indicate that butter will grow volume sales by 10% in the next five years. It seems that consumers just can’t get enough. Why the sudden change of heart? It all has to do with being real. Continue reading
Summer. The air is warm, the breeze is steady, and everyone everywhere is relaxing into the softer pace of the year’s balmy months.
But not at Woodbine. We may be working more hours on the porch, but we have no shortage of projects, deadlines or experiences. Thus, we’ve invited four new interns to to the team. They’ve wowed us with their perspectives, enthusiasm and dedication, so please join us in welcoming these bright young minds as we meet our summer challenges, head-on. Continue reading