Last week, a few lucky Woodbinians and PR professionals got an early glimpse at some BIG plans for downtown Winston-Salem at an event organized by Woodbine’s very own Director of Marketing, Kris Kriofske. Continue reading
As the world has gotten more complicated, managing through chaos has become extremely profitable. The Harvard Business Journal regularly features the topic. Leadership institutes have increased programs around the subject. Specialty business books abound. It’s a fascinating topic. Perhaps because it’s so elusive. How do you reach a goal when obstacles are constantly put in your way? How do you gain control when your world starts to spiral? How do you get your brand back on top? Continue reading
My favorite president brand is Ronald Reagan. I was not a fan while he was in office, and am not sure how much I am now because there are still some things he did that I didn’t agree with, but as far as a legacy that millions of people still hold in the highest regard, Reagan is hard to beat. Every president is remembered for this and that, but Reagan gets “The Eighties” in his library. The fall of communism, the rise of fajitas, bands like Yaz, U2 and Run-D.M.C., parachute pants, “Thriller.” It all happened on Ronnie’s watch. It happened because of unprecedented prosperity. Whether you did well under trickle-down economics or got swallowed by its tide, Reagan’s impact was enormous. You can make the case for the strength of any presidential brand over another, but this is how I see it and I’m sticking to my guns because I’m American, it’s President’s Day, and Obama, for now, still says I can.
(While my role is in marketing, I remain a journalist at heart and therefore retain the right to be politically nebulous.)
WINSTON-SALEM, N.C. (December 5, 2011) – Brand Revitalization agency, Woodbine, announced today it has named Kris Kriofske as Director of Marketing to lead all Woodbine external marketing and new business development. He will also oversee Woodbine public relations efforts on behalf of current clients. This is a new position at the agency that recognizes the importance of cultivating and growing the Woodbine brand in the eyes of current clients, new prospects and key influencers. Continue reading