Greensboro and Winston-Salem, NC, (December 20, 2013)—Two of North Carolina’s longest-standing and most successful marketing agencies are combining resources, capabilities and operations to form Sales Factory + Woodbine. The collaboration between The Sales Factory and Woodbine will become official on January 1, 2014.
The Sales Factory, a research-based marketing firm with offices in Greensboro, New York and San Francisco and Woodbine, a Winston-Salem-based brand revitalization agency, will offer clients a strong balance of brand strategy, customer insights, creative services, digital marketing, media planning and placement, public relations and social media strategy. The total Sales Factory +Woodbine workforce of more than 50 full and part-time employees will operate out of The Sales Factory’s current offices in Greensboro.
Ged King, The Sales Factory president, will become chief executive officer of
Sales Factory + Woodbine. Peter Mitchell, Woodbine president and CEO, will serve as president. Matt King, The Sales Factory vice president of customer development will become chief creative officer. Rob Cates will continue in his role as chief financial officer. Gary Fly will continue his work with The Sales Factory as chief development officer. Maureen Hall, Woodbine founder, will play a key role during integration and will serve on the Sales Factory + Woodbine Board of Advisors.
The Sales Factory, among whose clients include TW Garner Foods’ Texas Pete brand, Empire Level, Wake Forest University, Sherwin Williams, Zeus Technologies, Temporary Resources, and Saber Grills, has experienced rapid growth in the past three years. The Triad Business Journal recognized The Sales Factory for a third year in a row, as the No. 21 fastest growing company in the Triad in 2013. Inc. magazine ranked The Sales Factory on its top 5000 list of the fastest growing entrepreneurial companies in America for the past two years. In the past two years, The Sales Factory has also acquired two specialty companies, Leapfrog Marketing and The Design Group.
“The Sales Factory has been growing rapidly, but not just for the sake of growth,” said King. “We have strategically grown, adding top talent and new resources into the fold for the benefit of our clients. Sales Factory + Woodbine brings together two companies with complementary skills and very similar philosophies and values. With The Sales Factory’s consumer insights based 4-Part ProcessTM and Woodbine’s creative branding approach, our clients are sure to experience the added value and greater results.”
Woodbine, whose clients include Fruit of the Loom, Inc., S&N Communications, First Community Bancshares and Red Classic Transportation has been a fixture in the Winston-Salem creative community since 1985. The agency has built its reputation based on its smart, unexpected creative campaigns that give brands new life, energy and relevance. Woodbine’s proprietary branding process, the Brand Fingerprint™, has inspired clients to think about the relationships consumers have with their brands in entirely new ways.
“This is a great move for both companies,” said Mitchell. “It gives us more resources to help grow our clients’ businesses, more career growth opportunities for our employees and a critical mass of capabilities that marketers are looking for in a full-service agency. We have had a mutual respect for each other’s work, culture and commitment to client relationships for a long time; now we have a chance to grow together.”
About The Sales Factory
The Sales Factory is an innovative research based strategic marketing agency that relies on insights and strategy to deliver results through smarter marketing—no guesswork involved. Founded in 1984 in Greensboro, North Carolina, The Sales Factory remains a family-owned, full-service agency that employs a team of dedicated creative professionals. For more information visit The Sales Factory on the web at www.salesfactory.com or contact them via phone at 336.333.0007.
Founded in 1985, Woodbine is a brand revitalization agency headquartered in Winston-Salem, N.C. Woodbine develops strategic marketing, advertising, public relations and digital solutions for clients such as First Community Bancshares; Fruit of the Loom, Inc.; S&N Communications; Polivka International; Kayser-Roth Inc. and iBulb, a Dutch consortium of worldwide flower bulb exporters. www.woodbine.com
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