We recently added the North Carolina Department of Health and Human Services to our client roster. We have a very cool assignment ahead of us: Create a movement that will lead to fitter, healthier communities.
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Here’s a short post by a Fortune writer in the Daily Dog about Harley’s business problems. It’s a simple but telling article, and more stories like this are on the horizon. As Boomers’ tastes change, the companies that thrived on their purchase power since the 80s will be forced to make risky but necessary shifts in strategy.
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Across the Carolinas, and possibly the country, all eyes will be on Winston-Salem today. The governor, our mayor, the council and local business leaders will join “http://www.cat.com”>Caterpillar officials and announce the company has selected our fair city as the site for its new production facility.
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After watching the “Best Commercials of 2009” segment recently on the Today Show, it’s clear that Old Spice has reached the pinnacle of its brand revitalization effort.

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In the absence of any offline marketing support — no print, no TV, no event sponsorship, no direct mail, no new products, nothing outside of activity in the digital space — can a struggling or dead brand be brought back to life?
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A wonderful post from our resident Texan, John McDonald, who likes to spend quiet nights at home catching up on the dictionary.

Hello brand enthusiasts! My name is John McDonald, another proud Woodbine intern and a Junior English Major at Wake Forest University. “What?! An English major? And he’s trying to enter the business world? Preposterous!” Yeah, I get that all the time, but what many people – working executives and stay-at-home mom’s alike – don’t understand is that with every additional class of business students flooding the job market, and with fewer and fewer managerial positions available, more businesses are looking for the “alternative” majors that can provide fresh and nuanced ideas and strategies.

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Another fine post from Libby Welke, our fantastic WFU intern, who makes some delicious observations about Soy Joy.

“Small in Size. Big in Nutrients” is the esteemed tagline for Soy Joy, the fruit-flavored nutrition bar, whose advertising resonates due to its pungent simplicity. Soy Joy’s current campaign uses Brand Revitalization Principle #7, “be transparent, let them see the real you”, to educate consumers on the health benefits of Soy Joy’s main ingredient: soy beans.

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Woodbine’s Hope Bristow has been part of the Harley-Davidson scene forever. She and her husband both ride beautiful, shiny, loud Harleys. Hope liked the recent blog about Harley’s hard times but questioned why we’d show a broken down bike. So in her honor, and since she provided the photo, here’s a good bike.

I don’t normally steal headlines outright, but I heard a guy say this on the radio on Friday and loved it. Harley-Davidson reported that sales have tanked and that 2010 would be another tough year. Here’s a quick overview from Business Week‘s “Earnings Preview: Harley-Davidson to report 4Q“:

BY THE NUMBERS: On average, analysts polled by Thomson Reuters expect a loss of 32 cents per share on $764.4 million in revenue.

ANALYST TAKE: William & Blair analyst Sharon Zackfia estimates that Harley will report a 50 percent decrease in motorcycle shipments during the quarter.

Ouch.

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