Three incredible talents are lighting things up at Woodbine this month. Please join us in welcoming (from left), Katie Chaklos, Mike Looper and Elizabeth Nichols. Continue reading
Woodbine recently participated in Wake Forest University’s Marketing Summit – our media director as a panelist and our CEO as a Case Competition judge. The whole “case” thing is fascinating and I wanted to write about it but I was slammed when the urge hit me. So I asked one of our interns to take a stab at a blog post. After a couple hours he emailed me with some thoughts on the matter, and his email is brilliant. Continue reading
Size matters. Just ask any of Ad Age’s Small Agency Awards winners. The awards were bestowed in late July, but it wasn’t until this week that I could spend time planked on my huge couch and dive into the Ad Age issue that highlighted the winners. Today, all I can think is wow, little shops produce giant results. Continue reading
It’s easy to get distracted with the latest and greatest marketing innovations in the fast-paced digital space. From tweets, likes and +1s to mobile apps, sites and advertising, many marketers are losing their way. Let’s take a ride down memory lane, through the lenses of pop icon Justin Timberlake, to discuss why e-mail is still a relevant marketing channel deserving of your time and attention. Continue reading
Changing a business dynamic in the marketplace takes big thinking, discipline and an understanding of how consumers connect with brands. Through our collective experience we have identified nine-and-a-half core principles for revitalizing brands; principles we can apply to every category or marketing challenge we face.