WINSTON-SALEM, N.C. (March 9, 2009) – Woodbine* won 18 awards at The Ad Club of the Triad’s ADDY® Awards show, including the prestigious People’s Choice Award. The American Advertising Federation’s annual event was held March 7 at Apple Rock Displays in Greensboro.

The Addy Awards are the advertising industry's largest competition, recognizing creative excellence in numerous categories and the very best advertising worldwide. It’s the only one that includes three rigorous levels of judging; the first step for Triad agencies hoping for a chance at the big time is to win at the local level.

The People’s Choice, which is the work that receives the most votes from peers, not the judges, at an award-entry viewing event, was for Woodbine’s pro-bono work for the Community School of the Arts (CSA) in Charlotte, NC. Woodbine put its brand revitalization expertise to work for the school, guiding it through its rebranding process in 2008. In addition to the inspirational posters for which Woodbine won the ADDY, Woodbine also created a new corporate identity for CSA and produced a sales video. The work led to a massive 12% increase in enrollment in the fall of 2008.

“It is a great honor to have your work recognized by your peers, especially when you’ve poured your heart and soul into it,” said Peter Mitchell, Woodbine President & CEO.

Honors for Woodbine at the 2009 ADDYs:
People’s Choice for its submission in the “Elements of Advertising - Illustration, Campaign” category for Community School of the Arts in Charlotte, NC
Gold - “Radio - Local” for Piedmont Federal Savings Bank’s name-change radio spots
Gold - “Collateral Material - Poster Campaign” for its Piedmont Federal Savings Bank posters displayed at the Start! Tanglewood Heart and Stroke Walk
Gold - “Interactive Media - Website, B2B Flash” for the Woodbine website
Gold - “Elements of Advertising - Photography, Campaign” for Peds “Shoe Fetish”
Silver - “Sales Promotion - Trade Show Exhibit” for Fafard, a growing media producer and Syngenta Group Company
Silver - “Collateral Material - Poster Campaign” for Fafard
Silver - “Collateral Material - Special Event Card” for Fafard
Silver - “Mixed/Multiple Media - National B2B” for Fafard’s “Science Behind the Art” campaign
Silver - “Elements of Advertising - Special Effects, Video or Film” for Piedmont Federal Savings Bank’s Olympics TV spots
Silver - “Interactive Media - Online Campaign” for Piedmont Federal Savings Bank’s banner ad
Silver - “Radio - Local Radio Campaign” for Piedmont Federal Savings Bank
Silver - “Television - Local TV” for Piedmont Federal Savings Bank’s Olympics TV spot #1
Silver - “Television - Local TV” for Piedmont Federal Savings Bank’s Olympics TV spot #2
Silver - “Consumer/Trade Publication - Full Page, Color” for Peds print ad, “Torture Chamber”
Silver - “Interactive Media - Website, Consumer Flash” for Peds website
Silver - “Direct Marketing - Direct, B2B or Consumer” for Peds’ “Pediquette” direct mail
Silver - “Elements of Advertising - Illustration, Campaign” for Community School of the Arts in Charlotte, NC