Woodbine and Local Animation Studio Create Reassuring Ads, Showcase Bank’s Family Values

WINSTON-SALEM, N.C. (April 21, 2009) – At a time when many people are trying to decide which financial institutions can be trusted, and most banks are scrambling to tell viewers how they are the ones to trust, Piedmont Federal Savings Bank is unveiling a TV advertising campaign that builds trust by demonstrating in a calm and reassuring manner the role a bank should play in people’s lives.

Visit http://www.youtube.com/WoodbinePR to view the ads.

The new TV spots, created by Woodbine and Winston-Salem neighbor Out of Our Minds Animation Studios, strike a comfortable tone while highlighting the products that have been the bank’s focus since 1903: secure mortgages and savings accounts.

“These spots feel so local, like the bank has really come home,” said Peter Mitchell, Woodbine President and CEO. “The idea that you can have a great life in a loving community if you make the right financial decisions shines through in these spots and sincerely reflects what Piedmont Federal is all about - home and family.”

The three TV spots, part of a larger campaign that comprises radio, print, outdoor and online advertising, focus on common dreams: buying a home, having kids, watching them grow, and eventually enjoying a comfortable retirement. The campaign uses the iconic foothills element within the Piedmont Federal logo to demonstrate how the bank is always with you.

The ads will start airing in full rotation in local markets this week. Also, as presenting sponsor of the RiverRun International Film Festival’s Saturday Morning Cartoons, Piedmont Federal will show the ads on the big screen at 10:30 am, April 25, at the Stevens Center in Winston-Salem.

Creative Credits (all three spots: “Brand,” “Mortgage,” “Retirement”):
Dino Tzouroutis, Group Creative Director
Renee Kidd, Art Director
Matt Mason, Copywriter
Kris Kriofske, Account Director
Hope Bristow, Project Manager
Animation by Out of Our Minds Animation Studios, Winston-Salem, NC
Music by Ovation Sound, Winston-Salem, NC
Sound Mixing by Ground Crew, Charlotte, NC

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About Woodbine Founded in 1985, Woodbine is a Brand Revitalization Agency in Winston-Salem, North Carolina. Woodbine develops creative marketing, advertising, public relations and interactive solutions for clients such as Piedmont Federal Savings Bank; Lowe's Home Improvement; Family Dollar; Conrad Fafard, Inc., a Syngenta Group Company; Burlington footwear; Ekornes home furnishings, and Forsyth County Parks & Recreation Department. www.woodbine.com.