WINSTON-SALEM, N.C. (Nov. 30, 2009) - Woodbine* announced today it has become agency of record for High Point Regional Health System, a privately held company that provides world-class inpatient and outpatient care for North Carolina’s Triad and surrounding communities at High Point Regional Hospital and other major care facilities.
Woodbine, which has amassed extensive healthcare-marketing experience over the past 24 years, was selected not only for its category experience but also for its multichannel approach to re-positioning and revitalizing brands.
“We had a great chemistry with everyone we met at Woodbine, and we know they have the ability to take big creative ideas and make them work at multiple touch points,” said Aaron Wall, Public Relations and Marketing Manager at High Point Regional Health System. “Our potential customers are scattered so we need to be everywhere -- TV, newspapers, magazines, on the Web. Woodbine does it all seamlessly and is exactly the right company to help us evolve and elevate our ‘Total Care’ message.”
As agency of record, Woodbine will be providing a full range of services to High Point Regional, including a thorough brand assessment using its proprietary Brand FingerprintTM process, ongoing brand and marketing consultation, media planning & buying, advertising, strategic planning, digital strategy, creative development and production. The company’s enduring tagline, “Total Care,” will be retained in the new creative.
“This is an extremely competitive healthcare market and if you don’t differentiate yourself you do so at your peril,” said Peter Mitchell, Woodbine President & CEO. “‘Total Care’ means different things to different people. We’re looking forward to bringing new relevance to that message and making the High Point Regional brand stand for something bigger in the minds and hearts of local consumers.”
Woodbine will be looking at all aspects of High Point Regional’s current creative over the coming weeks but will start immediately on billboard and print applications.
About Woodbine
Founded in 1985, Woodbine is a Brand Revitalization agency in Winston-Salem, North Carolina. Woodbine develops creative marketing, advertising, public relations and interactive solutions for clients such as Lowe’s Home Improvement; Family Dollar; Piedmont Federal Savings Bank; Conrad Fafard, Inc., a Syngenta Group Company; Burlington footwear; Ekornes home furnishings, and Farr Associates leadership development. www.woodbine.com
About High Point Regional Health System
Founded in 1904, High Point Regional Health System is a not-for-profit Health System governed by a volunteer, community-based board of trustees that offers a wide variety of inpatient and outpatient care. High Point Regional Hospital, the largest piece of its Health System, offers 400 private beds for medical and surgical patients and has its foundation in six primary service areas: Carolina Regional Heart Center, The Cancer Center, The Neuroscience Center, The Women's Center, The Emergency Center and The Piedmont Joint Replacement Center. Other services offered through the Health System include a 30-bed Restorative Care Unit, the Rehab Center, the Millis Regional Health Education Center, the Curative Wound Care Center, the Diabetes Self Care Management Center, The Sleep Lab, The Vascular Center and High Point Behavioral Health. www.highpointregional.com
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