WINSTON-SALEM, N.C. (January 26, 2010) - *Brand Revitalization agency, Woodbine, announced today the hiring of Jenifer Smith as Director of Media and Brand Engagement. Smith previously was Vice President, Research & Media Director at Corder Philips in Charlotte, N.C.
“Jenifer brings great talent, experience and cutting-edge knowledge of the fast-moving media landscape to the Woodbine team, particularly in the area of digital and social-media solutions,” said Woodbine President & CEO, Peter Mitchell. “Our clients are looking to Woodbine for integration of their traditional and digital creative efforts, an area in which Jenifer has excelled for many years.”
Smith spent the last eight years with Corder Philips. Prior to that she was Founder and President of Bulldog Media, a media planning and buying agency also headquartered in Charlotte. She is a North Carolina native and holds a business administration degree from UNC-Chapel Hill.
“I was attracted to Woodbine because of their creative reputation over 25 years, their stellar client list and their focus on Brand Revitalization,” said Smith. “Brand revitalization is all about finding interesting and creative ways to engage consumers one-to-one, so that they become advocates for your brand. I want to help Woodbine be just as creative with our marketing and media plans as we are with the creative ideas themselves.”
Woodbine also announced today that Wanda Trexler has been promoted to Chief Financial Officer. Wanda, who started at Woodbine in 2007, was previously Controller.
About Woodbine
Founded in 1985, Woodbine is a Brand Revitalization agency in Winston-Salem, North Carolina. Woodbine develops creative marketing, advertising, public relations and interactive solutions for clients such as Lowe’s Home Improvement; Piedmont Federal Savings Bank; Ekornes home furnishings; Conrad Fafard, Inc., a Syngenta Group Company; High Point Regional Health System; Burlington footwear; Paragon Noise Barriers, Inc., Beretta USA; SCAN and Tanglewood Park. www.woodbine.com
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