WINSTON-SALEM, N.C. (March 9, 2010) - Woodbine* won 14 awards at The Ad Club of the Triad’s ADDY® Awards show, including a prestigious Judges’ Choice Award. The American Advertising Federation’s annual event was held February 27 at Embassy Suites in Greensboro, N.C.

The Addy Awards are the advertising industry's grandest competition, recognizing creative excellence in numerous categories and showcasing the very best advertising worldwide. But the road to glory is paved with competition. The Addy Awards are unique in that they include three rigorous rounds of judging, and for those hopeful Triad agencies who want a chance at the big time, the first step is to win at the local level.

The Judges’ Choice award -- the work that receives the highest accolades from the Judges after Best in Show -- was for Woodbine’s self-promotion of its 9.5 Principles for Brand Revitalization. This work, along with Woodbine’s “Non-Traditional Advertising” campaign for Piedmont Federal Savings Bank, pulled in two gold awards, making Woodbine a stand-out agency at the 2010 ADDY Awards show.

Honors for Woodbine at the 2010 ADDYs:

Judges’ Choice for its submission in the “Elements of Advertising – Illustration, Campaign” category. This submission illustrates Woodbine’s “9.5 principles” of Brand Revitalization, the guiding axiom with which Woodbine revitalizes client’s brands.

Gold – “Non-Traditional Advertising” for Piedmont Federal Savings Bank. This submission shows a banner for Piedmont Federal Savings Bank on the side of a horse-drawn carriage with the tag line, “We’ve been leading since this was transportation”

Gold – “Elements of Advertising – Illustration Campaign” illustrating Woodbine’s 9.5 principles of Brand Revitalization, the guiding axiom with which Woodbine revitalizes client’s brands

Silver – “Consumer/Trade Publication – Full Page” for Piedmont Federal Savings Bank’s print ad for the RiverRun International Film Festival’s Saturday Morning Cartoons

Silver – “Newspaper Fractional Page – Color” for Piedmont Federal Savings Bank’s MLK Day print ad

Silver – “Newspaper Campaign – Color” for Piedmont Federal Savings Bank

Silver –“Advertising Industry Self-Promotion Interactive” for the Woodbine blog, “Revitalize Your Asterisk”

Silver – “Advertising Industry Self-Promotion – Direct” for Woodbine’s “Grow Your Brand” self-promotional campaign

Silver – “Advertising Industry Self-Promotion – Invitation” for Woodbine

Silver – “Elements of Advertising – Photography – Campaign” for Fafard’s “Science Behind the Art” corporate identity campaign

Silver – “Elements of Advertising Logo” for Ideaspan’s “Noise D-Fence” logo

Silver – “Elements of Advertising – Photography – Campaign” for Tanglewood Park

Silver – “Collateral Material Poster” for The First Tee print ad, “Cup Half Full”

About Woodbine

Founded in 1985, Woodbine is a Brand Revitalization agency in Winston-Salem, North Carolina. Woodbine develops creative marketing, advertising, public relations and interactive solutions for clients such as Lowe’s Home Improvement; Piedmont Federal Savings Bank; Ekornes home furnishings; Conrad Fafard, Inc., a Syngenta Group Company; High Point Regional Health System; Burlington footwear; Paragon Noise Barriers, Inc., Beretta USA; SCAN and Tanglewood Park. www.woodbine.com

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