Your brand is on a challenging, eventful, amazing journey. Keeping it revitalized for the entire ride requires continuous fuel and energy, more than a just a jump start or a quick fix. Brands that sustain their momentum over time begin ‘at the end’ and develop a marketing roadmap for getting there. Cheerios, a 62-year-old brand, is still going strong. Their ‘cradle to grave’ marketing approach begins at childbirth as baby’s first finger food, through the teen lifestage and all the way through the golden years as a heart-healthy cereal. Cheerios has received continuous fuel and energy all along the way. After all, brand revitalization is a cross country adventure not a day trip. Enjoy the ride!
See Principle 9 In Action
The Piedmont Federal Savings & Loan revitalization ride began in 2000 when they came to Woodbine for marketing help. Nine years later they’ve got a thoroughly rejuvenated brand that has not only survived, but thrived during the current economic crisis. Our marketing roadmap for Piedmont Federal has consisted of a series of timely initiatives including a brand identity makeover, a plan to reach Primetime Women, community outreach plan, state-of-the-art website, realtor program, Olympics sponsorship and online marketing improvements. Over the course of the journey, one of our area’s oldest banks has become one of its fastest growing. And is still in the driver’s seat, winning a national Effie award for marketing effectiveness.